Austin TX, October 1st, 2024 — Kumtrya, Inc., the parent company behind BlogrBee, an innovative platform designed to empower content creators, today announced a major milestone in its ongoing efforts to ensure fair compensation and transparency for its users.
The integration of Google Analytics into the BlogrBee platform marks a critical step toward providing creators with actionable insights into their content’s performance while ensuring genuine, bot-free engagement metrics.
This update is accompanied by an important initiative to combat the increasing presence of bot traffic across the internet.
A Move Towards Greater Transparency
As part of BlogrBee’s mission to create a fair and transparent environment for content creators, the platform now supports Google Analytics, a powerful tool for tracking and analyzing website traffic.
This integration allows both BlogrBee and its creators to gain deeper insights into how content performs, including key metrics such as user engagement, traffic sources, and audience demographics.
The analytics will empower creators to optimize their strategies, better understand their audience, and ultimately increase their earnings.
However, it’s important to note that Google Analytics data takes time to fully populate.
Creators should expect several weeks for the system to collect sufficient data and generate meaningful reports. This lag time is a standard part of the process, but it represents a significant advance towards BlogrBee’s ultimate goal—ensuring equitable revenue-sharing for all creators on the platform.
“We are thrilled to take this important step in our ongoing commitment to fairness and transparency,” said Alana Wilcoxson, Founder & CEO of Kumtrya, Inc. “Google Analytics will give our creators the tools they need to measure success and refine their strategies based on real, meaningful traffic.”
Addressing the Growing Threat of Bot Traffic
At the same time, BlogrBee is proactively addressing one of the internet’s biggest challenges—bot traffic.
According to a 2023 report by Imperva (owned by Thales, a cybersecurity firm), nearly 50% of all internet traffic originates from bots.
While some of these bots are harmless and used by search engines to index content, a large portion—32% of total traffic—is generated by malicious bots that skew analytics and threaten the integrity of online platforms.
“This is a significant issue that affects not just BlogrBee, but every creator and platform across the internet,” said Wilcoxson. “As AI and automation become more pervasive, we’re seeing a surge in bot activity. These bots distort data and, worse, can reduce trust between creators and their audiences.”
BlogrBee has already taken steps to filter out bot traffic from its analytics, ensuring that the metrics creators see reflect genuine human engagement. This approach is crucial to ensuring that traffic and viewership metrics are not skewed, and that creators’ content receives the credit—and the compensation—it deserves.
Looking ahead, BlogrBee is exploring additional strategies to ensure that bot traffic doesn’t interfere with the platform’s goals of fair revenue-sharing and content visibility. Maintaining a platform where real creators connect with real audiences is at the core of BlogrBee’s mission.
BlogrBee is Committed to Fairness and Integrity
As the internet continues to evolve, so too must platforms like BlogrBee. The rise of bot traffic has highlighted the need for vigilance, but BlogrBee remains steadfast in its commitment to supporting creators and fostering a transparent, trustworthy ecosystem.
“The path ahead may have its challenges, but we are fully committed to ensuring that BlogrBee remains a place where creators thrive and are fairly compensated for their work,” said Wilcoxson. “This is just the beginning of our journey. We will continue to invest in tools and technology that protect the integrity of the platform, ensuring that our creators can focus on what they do best—creating.”
About BlogrBee
Launched by Kumtrya, Inc., BlogrBee is a next-generation platform designed for writers, bloggers, and content creators seeking to monetize their work. Offering a tiered service model, BlogrBee provides tools for content optimization, visibility enhancement, and now advanced analytics to help creators succeed. Central to BlogrBee’s ethos is its fair revenue-sharing model, which ensures that creators are equitably compensated for the value their content generates over time.
For more information, visit www.blogrbee.com.
About Kumtrya, Inc.
Founded in 2023, Kumtrya, Inc. is dedicated to revolutionizing the digital publishing industry by empowering creators with tools, resources, and a platform that supports fair compensation and transparency. Through innovative platforms like BlogrBee, Kumtrya seeks to foster a community where creativity thrives and creators are rewarded for their ongoing contributions to the digital content ecosystem.
